Link Building & Content Marketing

Content marketing is when you create and share content (articles, blogs, infographics) for the purpose of driving traffic to your website and navigating visitors through your marketing funnel in order to acquire new customers.

Link building is when you get other websites or blogs to link to your web page in order to improve your search engine rankings. The engines crawl the web looking for links between your web pages and other websites to decide how valid your content is and thus where your page should rank in their search results.